Marketing Life Blog

  • Social_ECommerce
mn is a great season for digital marketing data, as statisticians hope to make sense of an increasingly fragmented media marketplace for brands that are looking to grab as many holidays sales in the coming weeks as possible. Here are...
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  • SOCIAL MEDIA MIKES
Social media marketing has always been a peculiar animal. Since its early days, where platforms were finicky and critics insisted that social marketing was not a viable marketing strategy, we’re now witnesses to an era with rock-solid platforms, useful advertising...
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  • data-ad-marketing
Digital advertising could overtake television as soon as 2017. Getty Images In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, “Marketers want a world where ad tech and marketing tech are not two different things …...
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  • handshake
you listen to marketers and advertisers, the key to success these days is targeting. “The right ad to the right person at the right time” is the common mantra. Nope, says a new survey from brand expert network Experticity, the...
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  • marketing news
While much has been written about marketing’s need to demonstrate value, collaborate with key cross-functional peers (e.g., CFO and CIO), and connect better with CEOs, little has been written about how CEOs can do a better job of leveraging marketing...
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